Sports Associations

Custom Online Stores for Sport Associations

Make it easier for athletes, families, coaches, and supporters to order team apparel online. VH Sport helps your association create a branded store with organized ordering, payment, and distribution.

Why use an online store?

Best for giving players, and families an easy place to order team gear for larger sport programs.

Sport associations often need to organize apparel for many athletes, families, teams, and coaches at once. Managing sizes, payments, personalization, team groupings, and deadlines by hand can quickly become overwhelming.

Sport association stores are a great fit for:
Team apparel
Association spirit wear
Coach gear
Parent and fan apparel
Player packages
Fundraising stores
Seasonal repeat stores
Hockey namebar-related ordering

How it Works

You organize the group; we organize the orders.

1. Tell Us About Your Group

Fill out our online inquiry form and tell us the basics: what you’re shopping for, who needs clothing, personalization, fundraising, important dates, delivery needs, sorting requirements and any special requests.

2. Meet With Us to Plan Your Store

Meet with Janet to choose products, look at samples and plan the details. Can’t make it to VH Sport? No problem—we can recommend products online. You’ll also send us your logos.

3. Approve the Plan

Before we move ahead, you’ll approve your products, logos, decoration and layouts. You’ll also review a store preview so you know exactly what your group will see before the store opens.

4. We Build Your Online Store

We finish building your VH Online Store with your approved products, personalization, fundraising, coupon codes and special instructions. Your organizer gets portal access, a shareable store link and tools to help promote it.

5. Your Group Shops Online

Share the link and let everyone shop! Each person chooses their own products, sizes, colours and personalization, then pays online themselves. Most VH Online Stores stay open for about two weeks.

6. We Produce, Pack & Organize

Once your store closes, we order the blank products and start production. Everything is decorated, checked and individually bagged with each shopper’s receipt, then organized into any predetermined groups you requested.

7. Pick It Up or We Ship

We’ll email you when everything is ready, typically about 3 weeks after your store closes. Pick up your organized order at VH Sport, or arrange grouped shipping to predetermined locations.

Good to Know: We don’t ship individual orders to each shopper. If your organization has multiple teams, departments or branches, we can sort and package orders by group to make distribution much easier.

Good to Know Before We Start

Before we get started, here are the key details about timelines, product selection, order minimums, and pickup.

What is the minimum total sales needed?

Online group stores work best when they are planned ahead and promoted well. New stores require a commitment to reach $1,500 in product sales before fundraiser markups. If a new store does not reach that amount, a $200 setup fee applies. Repeat stores are exempt from this minimum.

When should we start this?

For sports association stores, we recommend reaching out about one month before the season starts. That way, the store can open while everyone is excited and ready for the new season, stay open through the first week, and have orders ready about 2–3 weeks later. If you’re a baseball association that hasn’t worked with us before, contact us by March 1 so we can get everything planned before the season gets underway.

What do you suggest for personalization?

Player names
Numbers
Team names
Sleeve embroidery
Low-back prints
Coach or staff labels

How will everyone's order be shipped?

We don’t ship individual orders. Once your store closes, we’ll sort and bag everything by the age groups or teams you’ve arranged with Janet. One group organizer picks up the complete order and brings it to the rink, field, or gym, where it can be handed out to each group. If you’re located farther from Genelle, we can arrange to ship the complete order to your school, association, or one designated organizer. Shipping is billed separately, and everything still arrives together for your group to distribute.

What sorting options work best?

Common sorting options for sport associations include: Team Coach Division Age group Player name Practice group City or Town

Can we add a Fundraising markup?

Sport association stores can include fundraising amounts on selected products. This can support team travel, equipment, tournaments, programming, or association initiatives.

Can we use coupon codes?

We can also set up coupon codes or store credits for key volunteers, coaches, captains, or other people your association wants to recognize. For example, you could give each coach a $60 credit to use toward their order, and they simply pay the difference if they choose something more expensive.

How many items is best?

Stores are limited to a maximum of 20 products, although smaller groups often perform better with a focused selection of 5–10 items. Once a store is open, products cannot be added, so we will finalize the product lineup before launch.

RECOMENDED PRODUCTS

For sports associations, hoodies, shorts, T-shirts, hats, toques, polos, blankets, and drinkware are all great choices. Keeping the association branding consistent across the store makes everything feel connected, while adding names, numbers, or unexpected placements can make pieces feel more personal. For larger groups, custom-manufactured items may also be an option, depending on quantities and timelines.

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Ready to get started?

Click the button below to get started with our Store Inquiry Form. The more information you can give us, the quicker and easier it will be to get your store set up.

Once we receive your answers, Janet will follow up with you to confirm your products, logos, and any final details.

Plan Your Association Apparel